Fendi bags for charity

Para celebrar la apertura de la nueva flagship de Fendi en Londres, la marca italiana ha pedido a 10 famosas londinenses, incluidas Adele, Cara Delevinge y Gwyneth Paltrow, que rediseñen el icónico bolso Peekaboo. La tienda ofrece 10 bolsos de este modelo personalizados por 10 grandes mujeres para iniciar una subasta online, que durará un mes, en la que todas las ganancias irán destinadas a la ONG Kids Company.

Gwyneth Paltrow, Cara Delevingne, Adele, Jerry Hall, Georgia-May Jagger, Tracey Emin, Zaha Hadid, Naomie Harris, Tanya Ling y Kate Adie han sido llamadas por la marca para conseguir una obra artística del bolso icónico de Fendi, por lo que cada bolso es único y una pieza de colección para los fans. Mi favorito, el diseñado por la ilustradora Tanya Ling, cuyo exterir está pintado a mano. Todos los diseños personalizados se exhibirán en la tienda el día de su apertura (hoy) y ya están disponibles para la compra a través de la web y solo hasta el 30 de mayo.

To celebrate the opening of Fendi's new flagship store, the Roman fashion giant asked 10 famous London women, including Adele, Cara Delevingne and Gwyneth Paltrow to re-imagine its iconic Peekaboo handbag. The store is cleverly kick starting by offering 10 customised Fendi Peekaboo bags created by 10 great London women in a month-long online auction with all proceeds going to the aid of the charity Kids Company.

Gwyneth Paltrow, Cara Delevingne, Adele, Jerry Hall, Georgia-May Jagger, Tracey Emin, Zaha Hadid, Naomie Harris, Tanya Ling and Kate Adie have all been tapped by the brand to get artistic on Fendi’s iconic accessory, making each unique and a collector's item for their diehard super fans. My personal favourite belongs to illustrator Tanya Ling, who hand painted the leather exterior of her Peekaboo with her distinctive brushstrokes. All the customised Peekaboo bags will be on display when the store opens tomorrow ( May 2) and will be available to purchase through a dedicated online auction launching from today (May 1) at 6pm GMT and lasting until May 30, 6pm GMT.